Film Festival 

& Filmmaker   


Let's unlock your potential. 


The Festival Key

Sandra Lipski

Founder & Director  

Evolution Mallorca 

International Film Festival 

est. 2012


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Consulting & Strategizing 

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What The Festival Key can do for you:

  • Film Festival strategies for Filmmakers 

  • Consulting for Film Festivals 

  • Curating culture events, speaking engagements, panels, Q&A's and more (Online options availble) 


​The Festival Key is a consulting business created by Sandra Lipski; filmmaker and founder & director of the Evolution Mallorca International Film Festival. Sandra and her team have perfected the art and business of running a successful international film festival. 


  • "100 Best Reviewed Film Festival" on FilmFreeway".

  • "Top 50 Film Festivals Worth The Entry Fee" by MovieMaker Magazin.

  • "Festivals For Europe" Official seal from Festivalfinder.eu.

  • Sandra is a graduate from the DYFF Develop Your Film Festival training course by the ICO Independent Cinema Office UK. 

  • Visit Filmfreeway.com benefits page for a special discount.


"We're lucky to have a festival such as Mallorca - it's a passion play, a labor of love a real celebration for filmmaker's often Sisyhpean endeavors. Embrace it. Savor it. Love it. You've earned it. It's fan-dabby-dozy-tastic."

 - Brian O'Hare, MovieMaker Magazin 


Film Festival Strategy 

For Filmmakers 

After we analyse your film and any materials (Poster, Synopsis, Logline, Screenshot and Directors's Bio) you have, TFK custom creates a strategy to fit your film's needs. We offer short term and long term support to achieve your film festival goals for Feature Films, Short Films, Documentaries, and student films. 


Your Film is finished (picture locked) and you have all your materials ready; Poster, screenshots, synopsis, directors bio etc. It's time to evaluate and make the best Film Festival strategy for your film.


Your film is in post production You need guidance to for the final cut, create the best materials to represent your film and create a premium Festival Strategy to reach your desired festival goal. 



Your film is in pre production You think about; Where will I find my audience?" "Best marketing startegies?" I am here to guide you through the entire process from post production to your first Film Festival premier. 

Topics we cover: 

  • Materials: poster, screenshots, synopsis, director's bio etc.

  • Your best Filmfreeway profile 

  • Online presence: Vimeo, Youtube etc.

  • Film festival list

  • Best submission practices 

  • Budget for film festival submissions

  • Budget for travel to Film Festivals 

  • How to best communicate with film festival staff

  • Your social media strategy

  • Networking tips at film festivals 

  • Important film festival prep: How to best promote your screening before and during the film festival dates 

Film Festival Consulting

For Film Festivals 


Are you starting a Film Festival from scratch and need consulting in all areas?  We will help you strategize and guide you through the entire process with ease.  



Are you a young Film Festival in the process of establishing your brand and image? We help you find your niche, key audience, and create a game plan to achieve your goals. 



Are you an established Film Festival running for many years and it's time to update, revitalize, or modernize certain areas ? We elp you enhance specific areas to give your festival a fresh new vibe while maintaining the integrity and image you have worked so hard to create. 

Services offered: ​

  • Festival Business plan

  • Programming

  • Building new audiences

  • Festival Mission Statement & Team Culture 

  • Event Production

  • Guest services travel and hospitality 

  • Festival Marketing

  • Press Conferences 

  • Social Media Strategy and growth

  • Sponsorship 

  • Gala Presentations 

  • VIP Guests & Special Awards

  • Workshop, Panel, Masterclass & Pitch Forum Production (Moderation & Participation available)

  • etc.


Talks & Events 

Film Festivals, film premiers, Talks, Q&A's & more 

As founder & director of the annual Evolution Mallorca International Film Festival, I know how important it is to make your guests feel appreciated and your audience entertained.


My favorite part of running a film festival is the interaction with filmmakers at talks, panels, Q&A's and gala presentations. 


My goal is to create transformative conversations that will inspire and satisfy the filmmakers and the audience. 


Events hosted & moderated

  • Opening and Closing Night Galas 

  • Q&A's 

  • Industry panels & round tables 

  • Masterclasses 

  • Press Conferences 

  • VIP interviews

  • Radio and TV interviews 

All in English, German and/or Spanish 



Successfull collaborations with


NOT Film Festival

Hollyshorts Festival 

Seattle Film Summit

Los Angeles Film School 

SoHo House Los Angeles 

Mammoth Lakes Film Festival 

Los Angeles Music Video Festival 

South Eastern European Film Fest

El Festival de Cinema de Menorca 

SCL (Society of Composers and Lyricists)

Evolution Mallorca International Film Festival 

Cinema Without Borders Festival in Hollywood


Read about us here 

All about How Sandra Started The Festival Key

An interview explaining how she got inspired to share her insights.


How to Start Your Own Film Festival

Interview with Sandra Lipski by ProductionHUB.com


Slamdance Panelists tell how to avoid 8 Film Festival Red Flags 

Article by MovieMaker Magazin

Berlin 2020 According to Fest Director Sandra Lipski

Interview with Sandra Lipski by the Hollywood Reporter 

The Palma Film Festival which has evolved into a global event

Article by the Daily Bulletin, Palma de Mallorca 

Sandra Lipski

Founder & CEO The Festival Key

I created The Festival key because I simply cannot contain my passion for filmmakers, films, and the film festivals that screen them.


My expertise stems from founding the Evolution Mallorca International Film Festival (EMIFF) in 2012. I now lead an international festival team, together we produce a high quality Film Festival with excellent films, panels, workshops, spotlight, honoree screenings, and powerful networking events.


Previous guests include Academy Award winners Danny Devito, Paul Haggis, Melissa Leo, Asif Kapadia, Fernendo Trueba, and international renowned 

actors such as Mads Mikkelsen, Angela Molina and Ana de Armas.

I get a kick out of connecting people and creating amazing experiences for filmmakers, their films and film festivals. 

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What people say; 

"You made a movie? Great! Now make yourself and your film a favor and talk to Sandra, a professional festival programmer, to take your work to the next level. I wish we had talked to her before I wasted time and money going down dead ends."

Ben Eckstein writer/director Zero Fucks


"The advice and guidance I got from The Festival Key was priceless! The insight was not just incredibly knowledgeable with years of experience behind it, it was up to date. I feel really prepared for the upcoming year of festivals for my film Pant Hoot after her evaluation and review of the project. The Festival Key took a deep dive into all the promotional materials and the social media, with great advice for those areas.  Key continues to check in on my progress long after the notes and advice was received, and all my questions were answered. I have no idea how I would have done this without them. 

Thank you!"

Richard Reens director/dp Pant Hoot


"Yeah! We are stoked. This was an eye opening consultation." 

Batia Parnass producer Zero Fucks


"A most wonderful festival! Networking made celebratory, sophisticated and with personal touch of generosity and loving films and artists alike! A most fulfilling experience! Thank you EMIFF19!" Birgitta Bernhard - Screenwriter Alumni EMIFF 2019

"It's a wonderful film festival! Great communication, panels and top quality care for the filmmakers. - Dimitri de Clercq- Filmmaker, Alumni EMIFF 2018

"Very warm and beautiful experience on this gorgeous island with Evolution! True film lovers and wonderful hosts" - 

Eva Dolezalova, Filmmaker,

Alumni EMIFF 2019