Consulting & Strategizing
What The Festival Key can do for you:
Film Festival strategies for Filmmakers
Consulting for Film Festivals
Curating culture events, speaking engagements, panels, Q&A's and more (Online options availble)
The Festival Key is a consulting company created by Sandra Lipski; filmmaker and founder & director of the Evolution Mallorca International Film Festival. Sandra and her team have perfected the art and business of running a successful international film festival. EMIFF is:
"100 Best Reviewed Film Festival" on FilmFreeway".
"Top 50 Film Festivals Worth The Entry Fee" by MovieMaker Magazin (5 years in a row)
"Festivals For Europe" Official seal from Festivalfinder.eu.
Sandra is a graduate of the DYFF Develop Your Film Festival training course by the ICO Independent Cinema Office UK.
Visit Filmfreeway.com benefits page for a special discount.
"We're lucky to have a festival such as Mallorca - it's a passion play, a labor of love a real celebration for filmmaker's often Sisyhpean endeavors. Embrace it. Savor it. Love it. You've earned it. It's fan-dabby-dozy-tastic."
- Brian O'Hare, MovieMaker Magazin
Film Festival Strategy
After we analyze your film and any materials (Poster, Synopsis, Logline, Screenshot, and Directors's Bio) you have, TFK custom creates a strategy to fit your film's needs. We offer short-term and long-term support to achieve your film festival goals for Feature Films, Short Films, Documentaries, student films, etc.
Your Film is finished (picture locked) and you have all your materials ready; Poster, screenshots, synopsis, director's bio, etc.? Then it's time to evaluate and make the best Film Festival strategy for your film.
Your film is in post-production and You need guidance for the final cut, create the best materials to represent your film and create a premium Festival Strategy to reach your desired festival goals?
Your film is in pre-production and You wonder; Where will I find my audience?, What are the best marketing strategies? TFK is here to guide you through the entire process from post-production to your first Film Festival premiere and beyond.
Topics we cover:
Materials: poster, screenshots, synopsis, director's bio etc.
Optimizing your Filmfreeway profile
Online presence: Vimeo, Youtube, etc.
Your personalized Film festival list
Best submission practices
Budget for film festival submissions
Budget for travel to Film Festivals
How to best communicate with film festival staff
Your social media strategy
Networking tips at film festivals
Important film festival prep: How to best promote your screening before and during the film festival dates
Film Festival Consulting
For Film Festivals
Are you starting a brand new Film Festival and need consulting in all areas? We will help you strategize and guide you through the entire process with ease to bring your festival vision to life.
Are you a young Film Festival in the process of establishing your brand and image? We can help you find your niche, key audience, and create a game plan to achieve your goals.
Are you an established Film Festival running for many years and it's time to update, revitalize and modernize certain areas? We help you elevate specific areas to give your festival a fresh new vibe while maintaining the integrity you have worked so hard to create.
Festival Business plan
Building new audiences
Festival Mission Statement & Team Culture
Guest services travel and hospitality
Social Media Strategy and growth
VIP Guests & Special Awards
Workshop, Panel, Masterclass & Pitch Forum Production (Moderation & Participation available)
Talks & Events
Film Festivals, film premiers, Talks, Q&A's & more
As founder & director of the annual Evolution Mallorca International Film Festival, I know how important it is to make your guests feel appreciated and your audience entertained.
My favorite part of running a film festival is the interaction with filmmakers at talks, panels, Q&A's and gala presentations.
My goal is to create transformative conversations that will inspire and satisfy filmmakers and audiences alike.
Events hosted & moderated
Opening and Closing Night Galas
Industry panels & round tables
Radio and TV interviews
All in English, German and Spanish.
Clients & Partners
Successfull collaborations with
Latino Filmmaker Network
NÓT Film Festival
Seattle Film Summit
Los Angeles Film School
SoHo House Los Angeles
Mammoth Lakes Film Festival
Los Angeles Music Video Festival
South-Eastern European Film Fest
El Festival de Cinema de Menorca
SCL (Society of Composers and Lyricists)
Evolution Mallorca International Film Festival
Cinema Without Borders Festival in Hollywood
Read about us here
How to Get Into Your Dream Festival: Advice From ‘Huella’ Filmmakers and Evolution Mallorca Founder Sandra Lipski
MovieMaker Magazin, Jan 2022
How Bridge-Builder Sandra Lipski Created the Evolution Mallorca International Film Festival
MovieMaker Magazin, Oct 2021
Berlin 2020 According to Fest Director Sandra Lipski
Hollywood Reporter, Feb 2020
All about How Sandra Started The Festival Key
An interview explaining how she got inspired to share her insights.
How to Start Your Own Film Festival
Slamdance Panelists tell how to avoid 8 Film Festival Red Flags
MovieMaker Magazin, Jan 2019
The Palma Film Festival which has evolved into a global event
Article by the Daily Bulletin, Palma de Mallorca
Founder & CEO The Festival Key
I created The Festival key because I simply cannot contain my passion for filmmakers, films, and the film festivals that screen them.
My expertise stems from creating the Evolution Mallorca International Film Festival (EMIFF) in 2012.
Since then I lead an international festival team, together we produce a high-quality Film Festival with excellent films, panels, workshops, spotlight events, honoree screenings, and top industry networking events.
Previous guests include Academy Award winners Danny Devito, Paul Haggis, Melissa Leo, Asif Kapadia, Fernando Trueba, and internationally renowned
actors such as Mads Mikkelsen, Angela Molina and Ana de Armas.
I get a kick out of connecting people and creating amazing experiences for filmmakers, their films, and film festivals.
What people say;
"You made a movie? Great! Now make yourself and your film a favor and talk to Sandra, a professional festival programmer, to take your work to the next level. I wish we had talked to her before I wasted time and money going down dead ends."
Ben Eckstein writer/director Zero Fucks
"The advice and guidance I got from The Festival Key was priceless! The insight was not just incredibly knowledgeable with years of experience behind it, it was up to date. I feel really prepared for the upcoming year of festivals for my film Pant Hoot after her evaluation and review of the project. The Festival Key took a deep dive into all the promotional materials and the social media, with great advice for those areas. TFK continues to check in on my progress long after the notes and advice were received, and all my questions were answered. I have no idea how I would have done this without them. Thank you!"
Richard Reens director/dp Pant Hoot
"Yeah! We are stoked. This was an eye-opening consultation."
Batia Parnass producer Zero Fucks
"A most wonderful festival! Networking made celebratory, sophisticated, and with the personal touch of generosity and loving films and artists alike! A most fulfilling experience! Thank you EMIFF!" - Birgitta Bernhard - Screenwriter Alumni EMIFF
"It's a wonderful film festival! Great communication, panels, and top-quality care for the filmmakers. - Dimitri de Clercq- Filmmaker, Alumni EMIFF
"Very warm and beautiful experience on this gorgeous island with Evolution! True film lovers and wonderful hosts" -
Eva Dolezalova, Filmmaker,